<strong>BACHELOR</strong> The training focused on the development of services related to luxury products, somewhat in the spirit of luxury concierge.<br />
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<h2>Prospects</h2><br />
The  <strong>BACHELOR</strong> is an international diploma offering equivalences in a great number of universities or schools worldwide.<br />
This training is accredited by E.A.B.H.E.S. <br />
It is aimed at students with a two-year degree ( BTS, DUT, …) and enables third year students to acquire the 60 ECTS credits needed for the Bachelor to be validated. <br />
Indeed the two-year degree students are allocated 120 ECTS credits. <br />
You are also required to take the <strong>TOEIC</strong>. test.<br />
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<h2>Programme</h2><br />
<strong>Module 1 : Sociology & culture of luxury</strong><br />
• Famous fashion & jeweler designers<br />
• Perfumes & cosmetics<br />
• Car<br />
• Luxury sociology<br />
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<strong>Module 2 :  Brand strategies</strong>		<br />
• Brand management<br />
• Communication strategies<br />
• Brand law & intellectual property<br />
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<strong>Module 3 :  Selling luxury products</strong>		<br />
• Manners<br />
• Consumer behaviour<br />
• Sales techniques			<br />
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<strong>Module 4 :  Luxury & retail</strong><br />
• Implantation <br />
• Visual merchandising <br />
• Management <br />
• Management tools <br />
• Sourcing<br />
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<strong>Module 5 :  English</strong><br />
• Specific vocabulary<br />
• Professional regulation<br />
• Telephone<br />
• Preparation to the TOEIC exam<br />
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<strong>Module 6 :  Taxation</strong>		<br />
• Gains & losses <br />
• Wealth tax <br />
• Tax exemption<br />
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<strong>Module 7 :  Computer graphics / Advertising creation techniques</strong><br />
• Photoshop <br />
• Indesign	<br />
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<strong>Module 8 :  Culture & trends</strong><br />
• Architectural & Design styles <br />
• Pictorial Revolution in the 20th century<br />
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<strong>Module 9 :  Communication</strong><br />
• Basics & techniques of communication			<br />
• Communication & professional relationships 			<br />
• Social networks			<br />
• Events<br />
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<strong>Module 10 :  Customer Relationship Management </strong><br />
• Customer service management			<br />
• Advanced negotiation								<br />
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<strong>Module 11 :  Russian (option)</strong><br />
• Basics for a first contact			<br />
• Telephone			<br />
• Negotiation<br />
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<strong>Module 12 : Professional Project & Dissertation</strong><br />
Individual support for the realization of their report oral presentation in front of a jury.<br />
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<strong>Demande d'informations et dossier de candidature</strong>: <a href="/inscription">cliquez ici</a>.